Marketing Your Business On Craigslist
Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through e-commerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. First, unlike other advertising opportunities there is very little risk involved in posting on Craigs list. With the exception of job postings and housing postings in specific markets, advertising is free on Craigs list. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to be concerned with whether or not the advertisement they place will meet their expectations in terms of sales generated.
Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craig list are likely to receive at least some attention from potential clients.
With so many visitors using Craigslist each month the advertising possibilities are limitless; however, there are no guarantees any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.
We’ve already discussed the number of visitors using Craigslist each month, but the key to using these numbers to gain advantage for your company is to target your advertising in a way directed at reaching your target audience as opposed to a wide audience of people who have no specific interest in your products or services. It is much helpful to reach a small audience of those with a definite interest in your products or services than to reach out to a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.
The key to reaching your target audience on Craigslist is placing your advertisement in the most pertinent locations. Craigslist has a specified section for businesses to advertise their services. This section is broken up into a number of categories. Those who are in the business of computer repair would be wise to put their advertisement in the computer section as rather than the automotive section because individuals looking for computer help will naturally go to the computer section. It may sometimes be advantageous to place an advertisement in multiple sections. This is acceptable as long as it does not cross the line to spamming the section.
If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to advise the addition of a new category. They might be willing to accommodate your business if they believe this category warrants an addition.
Advertising on Craigslist is one matter, but spamming is another. Placing an advertisement in an appropriate section of Craigslist is standard; however, placing the same advertisement in nearly every section of Craigs’ list websites in a number of different geographical areas is considered spam. For a number of reasons, spam is ineffective . Foremost, potential customers who see a particular advertisement in a number of different locations are likely to acknowledge the spamming techniques and therefore will be less inclined to buy from this business. In addition to customer dissatisfaction, if Craigs’ list detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from this person in the future. By following the above advice, Craigslist can be a great way to advertise your business.
Leather craftsman and author Ethan O. Tanner explains the benefits of advertising on Craigs list and gives ideas for successfully advertising your business on Craigslist for your project. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.
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