Archive for December, 2009

The Art of Viral Marketing – Start a Buzz on the Digital Grapevine

Monday, December 28th, 2009 at 1:56 am 
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Viral marketing is a relatively new concept in the world of business promotion. It tries to replicate the buzz factor that usually occurs unexpectedly. No one knows for sure why one thing takes off while another flops. However, everyone is aware of the profound effect that cult followings have on sales. The best thing about this process, which usually happens organically, is that its popularity feeds into itself. A few people find out about something and then tell their friends, who end up telling even more people. This can happen virtually overnight and what was unknown one day has a tremendous fan base the next.

As you know, most (if not all) of these schemes are completely fake…. If only there was a way for you to sit back and watch the checks roll in…. Well there is….and it involves Viral Marketing.

What exactly is viral marketing? It’s marketing that runs itself. Like a cold, it gets passed on to the next person…who passes it on to the next person…who passes it on…and on…and on…. I love Viral Marketing because it’s often free, and it allows you to literally sit back and watch the checks come pouring in (if you do it right!).

“Yeah Jason great….but give me an example!” Sure thing! A great example of Viral Marketing is the eBook. You can write yourself a little ebook on whatever you’re selling. Load it with as much useful information as you can. Also put many references to products you’re selling or web sites you own in the ebook. Then at the end of your eBook, put a reseller license. This is just a page that says basically “I give you permission to give this eBook away for free or to sell it and keep all the profits”.

Volunteer at the local humane society, the school PTA, church functions, etc. or anything you really believe in. It will show if you truly have an interest in your choice of community that is your selling niche. Sponsor events which will in turn get your name on signs at the event and possibly on T-shirts, brochures, etc. People will see that you care about the community and you are willing to invest your time and energy in it wholeheartedly.

The better you get at creating an eBook that delicately redirects the reader to your web site (and to your sales pitch) the better you will make out using viral marketing. And of course, you have to then have a web site that does a good job of selling your product for you… If you don’t have an eBook on whatever it is you’re selling…write one today! Just say to yourself that you will spend 1 hour each day writing for one week. Your eBook doesn’t have to be long, or well written…look at me, I’m a terrible writer and yet I publish an ezine every week!

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Why Is It Important To Split Test

Monday, December 28th, 2009 at 1:19 am 
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Split testing is essential to be performed on the online businesses, and it is one of the lesser known areas of testing, which sounds more like Greek and Latin to others. In case, you happen to be one of them, who isn’t really familiar with the term split testing, let us try to understand what split testing is really all about, with the help of a life real life example.

Since the term split testing isn’t so self-explanatory, let’s try to analyze its actual meaning and relevance to the business with the help of a simple example. Considering that you own a local retail showroom that sells electronic items such as microwave ovens, you can adopt vivid kinds of sales and marketing strategies, such as impressing the customers with your live demo of the product, educating them about its benefits, and there are other venues to do the same.

When you do the same sale over the internet, asking queries about the product is not possible. Over the internet it is not possible to know the people views on the product, where as manual sale can do.

Now, when you consider an online store that sells oven, the overall concept remains the same, but the way in which, you may sell the oven online in an ecommerce store rather than a conventional shop, would vary drastically, hence an altogether different strategy needs to be adopted. Split testing can be done separately for both the ways of generating revenues, but the whole point of performing split testing in focusing on the minute details of an approach rather than comparing two different ways of a campaign.

Hence, you may carry out split testing on your Google AdWords advertising campaign, and check the conversion rates, by monitoring the difference in your best performing AdWords campaign and the rest. Even if you feel by changing the background colors, the font size or font family of the Ad URLs, the best performing ads have generated 1% higher profit, it could be worth your time, to incorporate these changes to the rest of the campaign.

Remember, getting a flawless product is all about continuous improvement, and split testing helps you to approach that nearly-flawless product within a short span of time. Even running the best advertising campaign is a part of the strategy, and overall marketing plan, so paying attention to the most successful ad formats may be worth your time. These small things can surely make a big difference as a whole.

As no product is ever perfect, likewise no online marketing campaign is ever flawless, so split testing helps in finding out the areas of improvement, and rigorous split testing helps you in distinguishing what kind of minor tweaks have worked successfully for you, in certain areas, and what has not been beneficial despite all your efforts. Split testing gives you the best returns of your efforts dedicated to your online campaign, and let’s you create a league of your own on the internet.

Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on how to split test. For more information visit: http://www.splittestmasterguide.com

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Build Customer Confidence With Case Studies

Sunday, December 27th, 2009 at 1:31 am 
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Preparing case studies on unique customers helps prove that the products and services your company offers are high quality.

The use of case studies to prove the efficacy of a product or service is priceless to marketing any B2B business. Now, more than ever, purchasing decisions are weighed very carefully and companies want to make sure they use their resources wisely on proven, solid investments. A well-done case study will help customers see exactly how what they are considering investing in has reaped profitability increases for other businesses and how it can benefit them.

A complete case study will include a variety of information on one customer’s use of a product or service. It should start with a thorough description of the problem the company was facing that prompted the purchase. The next part of the case study should follow the implementation process and its use for a period of time. At least a month is recommended though more is better. The case study should include quantifiable results that came directly from the use of your company’s product or service. Measurements that show true results are what you need to prove the worth of what you are selling. Finally, include a summary of how the investment has improved the business at the center of the case study.

Understanding where to publish your business’s case studies is a very important part of making this marketing tool useful for your company. If you are producing your case study in real time with regular updates, a blog or video blog is a good way to publish it. For case studies that have already been prepared in their entirety, you can place them on your website on their own page. Publishing your case studies in trade journals is also a good idea. That’s because they are interested in presenting measurable reports on their niche industry. Sending potential customers a copy of your case studies as a free report is wise as well.

Case studies are a powerful marketing tool that B2B companies should take advantage. They can do much more for your business than traditional advertising would. This is because they provide solid numbers demonstrating exactly how your clients will benefit from your products and services. Use case studies to your company’s advantage in turning potential customers into loyal customers.

Ray Perry is an internet marketing executive with more than 25 years of experience. He specializes in high-technology marketing and dazzles as a business coach. Check out his site www.marketblazer.com

categories: case studies, B2B business, Internet marketing

The Arena Football League Calls It Quits

Sunday, December 27th, 2009 at 1:21 am 
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After canceling their 2009 season, the Arena Football League has shut down entirely and appears headed for bankruptcy. Earlier this week, the league office released a short statement indicated that it had ceased operations because owners were “unable to reach any consensus on restructuring the league over the past eight months.” The league had reached a new agreement with players earlier this year, but was unable to convince enough owners that they had a viable plan to return to profitability.

Even before the decision was made to cancel the 2009 season this past December, it had been a tumultuous off-season for the Arena Football League. It began with the resignation of long time AFL commissioner David Baker just two days before the Arena Bowl championship game. Though Baker put a positive spin on his resignation saying that he felt it was time, the timing was curious. Imagine the symbolic weight of the gesture were David Stern to resign right before the NBA finals, or Roger Goodell to step down before the Superbowl”even though Baker insisted that it the decision was strictly for personal reasons it doesnt exactly send a positive signal about the stability of the league.

In October, the owner of the New Orleans VooDoo announced that the team would cease operations”despite being one of the league leaders in attendance. In announcing that the team would fold, owner Tom Benson (who also owns the NFL Saints) suggested that the end of the five year old franchise was in no way an indictment of the New Orleans market.

With a dispersal draft planned to reassign the VooDoo personnel, uncertainty began to reign over the leagues future. The dispersal draft was scheduled and postponed several times amid assurances from the AFL office that rumors of financial instability were unfounded. The most recent announcement finally put all of the speculation to rest.

The inability to get any consensus on a business model for the league reportedly served as the final nail in the AFLs coffin. A major problem was skyrocketing player salaries, and some sort of compensation system tied to team revenues was a necessity. That agreement was reached with the players, but a bigger conflict between the owners on a variety of business model related issues were never able to be resolved.

Despite the demise of the AFL, it wont be the end for “The 50 yard indoor war. The sport lives on the AF2 league which, ironically, was originally started as something of a developmental organization for the AFL. The league plays in smaller markets and has a more realistic salary structure. A number of current AFL players”and possibly a couple of AFL franchises”could end up in AF2.

Ross Everett is a freelance sports writer specializing in casino gambling, travel and sports betting. He has appeared on a number of TV and radio programs offering strategies for successful NFL football betting. He lives in Southern Nevada with three Jack Russell Terriers and a pet llama. He is currently writing a biography of former NFL quarterback Ryan Leaf.

categories: Arena Football,sports,recreation,hobbies,entertainment,marketing,business

Take Your Company Public: Software Companies Can Raise Capital Fast!

Sunday, December 27th, 2009 at 1:10 am 
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Are you trying to raise capital for your start-up or corporation in expansion? Have you exhausted your traditional institutional sources and hedge fund contacts? Don’t lose hope just yet! First of all, take all those pamphlets and brochures from banks and other traditional lenders that are lying all over your desk and toss them in the trash…they are absolutely useless.

Banks don’t have your company’s best interest in mind as they are hardly even staying afloat in this economy. Today’s institutional financier isn’t qualified to run a bath let alone a bank. Don’t put your future in the untested hands of a 20 something knucklehead. After you’ve tossed all that useless info in the trash, clear your head and then look at your company and ask yourself a few tough questions: Is your company invest-able? Do you and your executive staff have a pedigree that investors deem as seasoned enough to take their money and make affective use of it and not lose it? What proprietary concepts/technology/patents do you have that give you a larger market share with the proper cash infusion? What is your current capital/debt situation?

If, after pondering these questions you’ve come to the conclusion you honestly, truly have something worth pursuing then the next step is to look at the reality that your company is worthy of a public offering. Stay away from Pink Sheets and be weary of reverse mergers and in reality your company won’t qualify for the NASDAQ so the quickest way to raise public capital is the OTCBB (over the counter bulletin boards).

OTCBB is an SEC regulated platform that has a solid investor following and market makers that can effectively promote your stock to rapidly raise capital. Don’t let these difficult economic times steal your dreams of corporate prosperity and personal growth.

If you have a solid business concept, there is a way to fund it. Look into the OTCBB, it’s your best bet for an inexpensive public offering with a direct path to long term funding.

Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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Dreaming Of Taking Your Company Public: The Machiavellian Method of Fund Raising…Get Ready!

Sunday, December 27th, 2009 at 1:10 am 
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The psychological profile of business proprietors and entrepreneurs in general boasts the critical ‘Risk Taker’ element which allows one to take the leap from the financial security of a 9 – 5 job to the dicey waters of action based, success based income generation meaning: No Sales = No Money and No Food.

Many of these risk takers function within the realm of right brain communicative as opposed to left brain analytical which passes over the critical detail oriented solutions that are mandatory for raising capital. It is crucial for someone of this profile to hire a professional to come in and cross the t’s and dot the i’s in preparation for corporate fundraising efforts. After this is facilitated the entrepreneur needs to prepare mentally and emotionally for the turbulent road ahead.

Raising capital is no easy task and after the company is properly structured and you have an investor finder service, market maker or broker dealer in place to sell or promote your funding cause, you must step back, take a deep breath and prepare yourself mentally and emotionally. This preparation should start with the concept of ‘objectivity’ when you talk to investors, some will love your business model while others see an investment in your company as a waste of time. You must take these critiques, good and bad with a grain of salt. Don’t get caught up in the habit of emotionally reacting to these ideas from outside sources, don’t allow your mind to attach itself to an investor’s idea of your company or it will drive you insane and you’ll find that these emotional ups and downs will find their way home as your family will quickly be affected by your emotional fluctuation.

The second thing you must do is read and absorb the knowledge in such books as “The 48 Laws of Power” and “The 33 Strategies of War” by Robert Greene and of course “The Art of War” by Sun Tzu. These books deal with strategy that can easily be translated into the business world and can help you prepare mentally for the art of fundraising. Read these books cover to cover and then read them again. Absorb the intricacies and strategies that these books offer and make it a point to use these concepts in your daily professional life; believe me, you’ll be glad you did.

The next thing you want to do is to study great strategists like Napoleon and Machiavelli. One thing that you will realize almost instantly is that these investors are out for their own gain, period (Why wouldn’t they?). They will try to attract your attention with the right hand while their left hand is reaching in your financial records looking for chinks in your corporate armor to make their case for more equity for less investment. You need to be able to analyze, not just the words of the investor but also all the other elements of their expression such as: intonation, facial gestures, eye movement, standing and sitting positions and other ‘tells’ that can give you an insight to what they are truly trying to communicate so you can anticipate their next move. These are just a few things to consider before entering the world of venture capital. Raising money for a business is a daunting task only to the unprepared.

Take Your Company Public, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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Local Community Marketing Through Door Hangers

Saturday, December 26th, 2009 at 1:41 am 
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Door hanger is an effective component of marketing tactics. It is well suited to a personal business like a cozy eating joint. If you look around, you will find that a few restaurants are promoting their joint through door hangers in efficient manner and are getting valid response.. This idea is well driven for small business and helps to improve their businesses.

The central point of interest is the message that you give in the door hangers. This is the route to impress customers and it needs expertise of some class. The writing has to be professionally tailored to highlight salient features of the business so that customers find it relevant to the business. The message should be qualified enough to increase the confidence of customers to test the product or a service.

As a store owner, you must give due importance to the creation of a door hanger. The very important thing is the message in it, which is the key to success. Messages that you convey should be to the point, clear and legitimate. Door hangers are very economic to produce and bring direct customers for the business.

It is not discarded like the ordinary pamphlet that we get in stores or comes with news papers. People read door hangers automatically and come to know a product or a service. It is therefore mandatory to produce door hangers eye-catching and significant to draw attention of the people. That is why, it is deemed as an efficient marketing tactic.

That is why this is regarded as an efficient marketing tool. The door hanger is often targeted to impress a certain section of people or a community who share common interest being in the same locality. The local promotion is increased by using door hangers. Local sales are backbones of any business organization and improving local relation strengthens it.

A properly managed door hanger marketing is able to reap rich fruits for your sales revenue in a short time. The effective message communication is achieved nearly cent percent in door hanger printing and retail store owners benefit from this simple tool of marketing.

Through this article, we try to provide valuable information about door hanger printing and its effectiveness. For printing and mailing more business promotional products, you can visit brochure printing

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How to Make Sure You Don’t Overpay When You Buy Visitors – Getting Website Traffic

Saturday, December 26th, 2009 at 1:20 am 
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A website is a wonderful tool. It can be used to promote your offline business to attract new clients and increase sales. It can be used to generate sales for your online business. And you can even start a website for the sole purpose of generating passive income through various income streams. A website is a great way to make more money by getting more exposure, but a website is only as good as its ability to generate traffic. A website without a constant flow of traffic is worthless, no matter how well it is set up or designed. Traffic is king, and you ability to bring traffic to your site will determine your ability to use your website to accomplish whatever purpose you have for it, whether it be building your online or online business or generating passive income.

By learning and practicing the following website marketing strategies, I was able to increase the traffic volume on each of my website by over 1000%. They are easily mastered by anyone who takes the time to practice using them, and they are free. That’s what makes these guerrilla marketing strategies, as they make the most out of free and easy available advertising mediums. Integrate each into your marketing campaign and you will surely experience enhanced website traffic.

Search Engine Marketing The search engines are the most popular way for people to find what they are looking for on the internet. Billions of searches are done each day, and millions of visitors are sent to deserving websites. Anyone who has a website needs to take time to get recognized, listed, and ranked by the search engines. SEO takes time to master and to practice, but the result it an automated source of free and targeted website traffic.

Article Submissions Article marketing can be another great way to drive extra traffic to your website. Article marketing actually has two traffic benefits. For starters, anyone who reads your article can follow a link to your website. And secondly, your articles provide valuable inbound links from credible websites to yours, which is one of the biggest components of search engine optimization. Write short articles (about 500 words) on topics that will attract your websites target audience. You can submit your articles to various free article sites which can lead to a nice traffic and search engine ranking boost.

Another really great way to get recognized as an expert in your field and have traffic funneled to your website is through the use of videos. Video is fast becoming the best way to promote yourself online and make people aware of your website and what you have to offer. With sites like YouTube making it really easy to get your videos online more and more people are starting to use this method to drive eager buyers to their sites every day.

Use a Blog/RSS There are two levels of traffic, unique visitors and return visitors. Both are great and both are essential to a long term thriving e-business site. Unique visitors are the ones that you get from your website marketing efforts. However, if you play your cards right you can turn this into a repeat visitor who will come back to your site over and over again. A blog with an RSS feed is a perfect way to establish a large following of return traffic. Make it easy to sign up for your blog or to subscribe to your feed, and then make sure that you regularly provide new and updated content that your visitors can enjoy.

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Gain Clients Confidence Through Effective Business Cards Printing

Saturday, December 26th, 2009 at 1:17 am 
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Every business or service need business cards. Customers may need the services of the printing company and the regular business card becomes the ready-made problem solver in critical situations. It is a resourceful, inexpensive and well received medium for promotion of a brand name or a company. Your business gets more exposure through business cards through their distribution among the people you meet daily at work or meetings. You must admit that your clients will not be able to remember and recollect the name of your Website very easily at the time of need, which can be prevented and simplified by using a business card. Professionally printed business cards will impress your clients to visit your Website for their requirements. You can distribute your business cards through:

* Your community

* Any kind of store in the vicinity

* Functions or celebrations

* Exhibitions

* Meeting with individuals in office or outside

* Bulletin boards

* Church services and so on.

You raise the pitch of publicity for your business or for your products, which will ultimately help in increasing your client base definitely. It will stand out to prove the genuineness of your business activity and thereby will infuse confidence in your customers.

For using as a promotional tool, business cards designing and printing requires a high level of professionalism. Special skill is required to manufacture fine materials. Business cards has to be easy to read with not much of everything in the short space. Good eye for graphics design is needed to produce real and effective business cards. Business cards should be created with concise, relevant information about your business or service or the products. High quality business card will stay with customer for longer time.

No matter how big is your organization, business cards are always a trusted mean of converting mere acquaintances into potential clients. The first step in your marketing campaign is to always have your business cards handy as you never know where can you bump into your next potential customer. Promoting your business through distribution of business card is considered first step in competitive market. If a person likes the business card that you give him, he will keep it and may use to get you some business at some later date. The sales turnover has a direct connection with effective business card distribution along with other promotions. It is vital for your business to design and print effective business cards from a printing company, who know the subject very well and do justice to your reputation.

With our professionalism and quality in printing the business cards with utmost quality and your carefully chosen design, your business cards will make a very important place in your potential clients hearts.

Through this article, we try to provide valuable information about business postcards and its effectiveness. For more information about business cards printing services, you can visit business cards.

categories: business,advertising,marketing,printing,small business,internet marketing

Triggering the Internet Boom – Affordable Web Hosting

Saturday, December 26th, 2009 at 1:16 am 
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A new business is like a promise — if you devote your effort and attention to it, a business will give you success and prosperity for years to come. When doing business online, one of the first things you’ll need is a web hosting package. This can be very a very hard decision for many people, as there are so many options to choose from. One option that gets talked about quite often is shared web hosting. If you’re new to the online world, you may not know what you should expect from shared hosting. Below is some information on shared web hosting.

First, shared hosting is exactly what it sounds like — it is where you sign for space on a web server that doesn’t just hold your site, but many other sites that other business owners have. On small web hosts, you may only be sharing server space with a dozen or so websites.

Web space amount A top website hosting service offers you the required space on the server along with giving you assurance that in future it will render you with appropriate space amount for your site considering your needs of business. It is possible that you look for opportunities to expand you business in near future. For which you might need space also. So it becomes extremely essential for you that the hosting service you opt for should render you with sufficient amount of space particularly in case your site includes graphics as well as video clips.

Most web hosts will not disclose exactly how many sites are hosted on one server or another. That doesn’t mean you can’t ask – if this is something that’s important to you, you may want to send an email to the sales or technical department and ask. The key standard in shared hosting is uptime — how long your site stays up for.

A server with few websites on it that always is down is just as bad as a busy web server that’s slow, but is generally always up. Look for sites that have at least 99.9% uptime or better. That may seem like a high number, but it’s perfectly possible to do online.

The websites which open slowly are also extremely frustrating. So it is important to figure out whether the website hosting company you opt for is worth relying or not. For this website hosting reviews as well as user’s word of mouth will be of great help. In case if it is not feasible then you can try opening your website in both peak as well as non peak hours. Along with that make sure website is well protected particularly if your website is an ecommerce site.

Trabajar desde casa es fcil si sabes como Todo sobre Juegos Mario para gente que le gusta jugar

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