No matter why you have a website or what your intentions are, you should always be striving to achieve better Google rankings through the use of SEO. While most small business owners and webmasters understand that this is an important step towards online success, most still don’t know how to achieve the results that they are seeking. In reality, there are many various ways that you can go about your SEO but first you have to become familiar with your options.
The first is what most people already know, and that’s on-page SEO tactics. These include things like keyword inclusion and internal linking. The other half of SEO however may actually be even more important for your Google rankings. This is off-page SEO, and it incorporates all of the work that you do to help improve your search engine standings on other websites and through other sources and mediums throughout the web.
Take a look at the following 10 factors to help improve your Google rankings with the use of off page SEO. All of them will lead to increased results and ultimately, more profitability for your website.
1. Backlinks – The long story short is that the more backlinks you have leading to your website the better your website ill be able to rank. This is one of the most important elements of improving your Google rankings with off page SEO.
2. Backlink Quality – While the more backlinks you have for your website the better, the quality of the backlinks you have also plays a role. Not all links are created equally, and ones that have more inherent value will provide a larger boost to your Google rankings. High quality links are from related sites, are one-way links meaning you don’t have to link back and are from high ranking sites.
3. Incoming Link Diversity: There are many different ways that you can go about building backlinks. You can write articles, distribute videos, get listed in directories, get mentioned by other blogs and websites, perform link exchanges, post in forums and more. The best game plan is to have a diverse collection of incoming links from many different sources instead of focusing on just one or two outlets.
4. Anchor Text of Incoming Links: The anchor text use in your incoming links is also extremely important. That’s because the anchor text is what actually tells the Google rankings what your page is about. Therefore the right anchor text can help you directly target certain topics or key phrases, enabling you to immediately boost your SEO.
5. Website History and Age: The longer your website has been around and the older your domain is, the more credible and reputable you will be viewed. You can’t do much about this problem if your site is new, but you can consider purchasing older, existing domains as long as they are in good standing with the major search engines.
6. Web 2.0: You can refer to web 2.0 as many different things, social media, social networking, community building or anything else. The value of web 2.0 lies in your ability to generate backlinks, reach out to more prospects and customers and increase your presence in a wide range of different mediums.
7. Visitor Trends: The way that visitors behave with your site is also extremely important for your Google rankings. For example if you apply some solid SEO tactics and gain more traffic, but all of your visits result in bounces, then clearly people aren’t finding what they are looking for from your website and you can end up being penalized. You are looking to achieve as low a bounce rate as possible, showing that you are a valued and related website.
8. Traffic Supply: You can get your traffic from any different sources on the Internet. Unfortunately, some of them are frowned upon, and can actually give your website a poor reputation that hinders your Google rankings. Instead of participating in any blackhat schemes, get your traffic naturally from organic SEO and PPC.
9. Gradual Buildup: Many people have the false idea that you can do all of your SEO work in one big chunk and then you’ll be set. But actually, SEO is a long term process that needs to be continually worked on, gradually over time. A sudden surge in backlinks or content and then nothing else can set off some warning signals.
10. Web Directory Inclusion: There was a time when web directories were some of the most powerful tools for high Google rankings that your website could use. That time has passed, however the most valued directories can still provide a great deal of help. Focus on being included into a few of the select best web directories instead of trying for mass-inclusion with thousands of directories with no value whatsoever.
There are many different off-page SEO factors that you can use for your Google rankings and your overall online success. The above 10 are just a starting point to help get you involved in what is necessary to improve your success without ever needing to touch your page or worry about anything in that domain of SEO.
Therefore as a small business owner or webmaster, it’s extremely important to your long term viability and success that you work with these SEO strategies. They will boost your credibility, reputation and online presence and as a result, your Google rankings and total Internet success will increase as well.
Looking to find the best SEO services, then visit www.SmartMediaInnovations.com to find the best advice on increasing your website’s Google rankings today.